CZCN

sports event branding

#BRANDING

#GRAPHICDESIGN

  • sports event branding

The biggest cheerleading event in Czechia

CZCN stands for Czech Cheer Nationals, the largest cheerleading event in Czechia. It marks the grand finale of the season, where the best teams showcase their talents in the fight for the prestigious title of national champions. When developing the new visual identity for CZCN, it was crucial to represent the sport professionally, emphasizing athleticism and incorporating distinctive national colors and elements.

The biggest cheerleading event in Czechia

CZCN stands for Czech Cheer Nationals, the largest cheerleading event in Czechia. It marks the grand finale of the season, where the best teams showcase their talents in the fight for the prestigious title of national champions. When developing the new visual identity for CZCN, it was crucial to represent the sport professionally, emphasizing athleticism and incorporating distinctive national colors and elements.

The biggest cheerleading event in Czechia

CZCN stands for Czech Cheer Nationals, the largest cheerleading event in Czechia. It marks the grand finale of the season, where the best teams showcase their talents in the fight for the prestigious title of national champions. When developing the new visual identity for CZCN, it was crucial to represent the sport professionally, emphasizing athleticism and incorporating distinctive national colors and elements.

  • sports event branding

  • sports event branding

01 Logo Refresh

Honoring the old

CZCN had a recognizable logo for almost a decade, and it made sense to build upon this existing foundation to maintain familiarity and brand continuity.

02 Colors & Elements

Nationalism meeting modern sportsmanship

White, red, and blue—the tricolor of Czechia—serves as the foundation for the entire design, used in varying proportions. This presented a unique challenge, as the colors could easily evoke associations with either the Soviet era or American aesthetics. However, when paired with depth and carefully crafted design elements, the result successfully established its own identity. The final design strikes a balance, representing a modern sports aesthetic while staying true to Czech heritage.

03 Branding

03 Branding

03 Branding

03 Branding

Variety of use

For an event of this scale, it is crucial to ensure that branding remains consistent across all use cases.