Alexandr Víla

Alexandr Víla

FRESH

sports team branding

#BRANDING

#GRAPHICDESIGN

  • sports team branding

Sports meets fairytale

Fresh Cheer & Dance Club (cheerleading sports club located in Slovakia) has set a goal for their branding to embrace their mascot and appeal to the younger members, who now make up the majority of the club. To bring this concept to life, we crafted a fairytale narrative, building a compelling lore that immerses the audience in a whimsical fantasy land ruled by the Rabbit King, Fresh. This storytelling approach not only strengthened the brand’s identity but also created an engaging, imaginative world that captures the spirit of the club and appeals to its youthful audience.

Sports meets fairytale

Fresh Cheer & Dance Club (cheerleading sports club located in Slovakia) has set a goal for their branding to embrace their mascot and appeal to the younger members, who now make up the majority of the club. To bring this concept to life, we crafted a fairytale narrative, building a compelling lore that immerses the audience in a whimsical fantasy land ruled by the Rabbit King, Fresh. This storytelling approach not only strengthened the brand’s identity but also created an engaging, imaginative world that captures the spirit of the club and appeals to its youthful audience.

Sports meets fairytale

Fresh Cheer & Dance Club (cheerleading sports club located in Slovakia) has set a goal for their branding to embrace their mascot and appeal to the younger members, who now make up the majority of the club. To bring this concept to life, we crafted a fairytale narrative, building a compelling lore that immerses the audience in a whimsical fantasy land ruled by the Rabbit King, Fresh. This storytelling approach not only strengthened the brand’s identity but also created an engaging, imaginative world that captures the spirit of the club and appeals to its youthful audience.

  • sports team branding

  • sports team branding

01 Basic Elements

Colors & Fonts

The club’s established purple and yellow colors represent a dynamic combination. To reflect the new kingdom theme, we added gold while keeping touches of yellow to maintain continuity with the past. Finding the perfect font was a challenge, as we aimed to balance bold, dynamic sports representation with a whimsical touch. The successful pairing ultimately created a unique synergy that reflects both elements effectively.

02 Mascot

Fresh, the Rabbit King

The choice of a rabbit as the club's mascot reflects its association with agility, speed, and energy—traits that align perfectly with the tumbling and acrobatic skills the club is renowned for. The "Rabbit King" persona, named Fresh, adds a sense of majesty and leadership, embodying both the competitive spirit and the playful fun that defines the club.

03 Brand Elements

03 Brand Elements

03 Brand Elements

03 Brand Elements

Aiming for variety

One logo alone wouldn’t be enough. The brand for a sports club spans various applications—merchandising, performance wear, digital and print communications, and more. Therefore, it was crucial to develop a versatile collection of brand elements that could be used in any context.

04 Use Of Brand

A variety of distinctive branding elements enables all merchandise associated with Fresh to be applied in a playful and consistent manner. These elements allow for the creation of sophisticated collections that always represent the club’s identity.